For the past few years Dorito’s has offered a competition called Crash the Super Bowl to create a commercial that will be featured during the Super Bowl. It is a genius marketing idea. Thousands of entries will be submitted, Dorito’s pays pennies to the winner (compared to a normal advertisement agency) and the winner gets a chance to be famous for 30 seconds. The contest began in 2007 and had a local winner. In 2009 (for the 2010 Super Bowl), the winners were a local group, as was one of the other finalists.
A couple of people in my Let’s Make a Movie group suggested that we do a Dorito’s commercial this year. Well, people suggested it last year, but we never go around to it. When it was suggested just a few weeks ago, it didn’t give us much time to get something created. We had a meeting on Nov. 5th, took about a week to find a location and then shot it the following Monday. Then I had to get the film from my two camera men, edit it and then submit it. While some of the past commercials have been off the wall funny, ours isn’t that crazy. I’m sure if we had more time we could have come up with something more out-of-the-box. While looking through other videos however, I managed to come across multiple zombie, vampire and people acting like birds to get Dorito crumb videos. So, even trying to be different, you end up being similar. I guess you really have to dig deep to come up with something that might be truly unique.
I don’t know the exact number of entries, but it is at least over 1,000. The panel of judges get to select the top 5, then everyone starts voting on January 4th, 2012. Maybe we’ll get lucky and be in the finalist group. For your viewing pleasure, here are the 3 entries that I submitted : The Divorce